The Sconi

The Wisconsin Department of Health Services (DHS) announced today that the Wisconsin Tobacco Quit Line has expanded its text-based Live Vape Free program to include young adults aged 18-26. The initiative aims to support young Wisconsinites in ending their use of nicotine and vape products, offering two weeks of free nicotine replacement therapy for those medically eligible.

According to the 2022 Behavioral Risk Factor Surveillance Survey, nearly one in five Wisconsinites aged 18-24 vape, representing 34% of current adult e-cigarette users in the state.

"Young adults are the first generation to have been exposed to widespread commercial electronic vaping devices, and we see the impact of that exposure in the number of youth who use vape products today," said State Health Officer Paula Tran. "By expanding the Live Vape Free program, we can help this age group achieve what they deserve: A life free of nicotine addiction that can harm their physical, mental, and financial health."

The expanded Live Vape Free program assists young adults in reducing or quitting vaping through text-based communications and medications designed to enhance their success. Supportive text messages from coaches, interactive videos featuring peers, lessons, and podcasts help participants manage stress while nicotine therapy addresses physical cravings, potentially doubling their chances of quitting.

Traditionally offered to teens aged 13-17 with a companion program for parents and other trusted adults, Live Vape Free continues without providing free nicotine replacement therapy for minors. Young people are encouraged to consult their healthcare providers about using medication to aid in reducing or quitting vaping.

To participate in Live Vape Free, individuals can text VAPEFREE to 873373 or visit livevapefree.com. More information about Wisconsin's Commercial Tobacco Prevention and Treatment program is available on the DHS website.

Ali Maresh serves as Director; Claire Yunker as Deputy Director; Elizabeth Goodsitt as Specialist; and Jennifer Miller as Specialist. Media inquiries can be directed to DHSMedia@dhs.wisconsin.gov.

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