The Sconi

Today marks the 50th anniversary of Wisconsin's Women, Infants, and Children (WIC) Supplemental Nutrition Program. Governor Tony Evers and the Department of Health Services (DHS) have declared this day as Wisconsin WIC Day to celebrate the program's contributions over the years.

State Health Officer Paula Tran commented on the occasion, stating, "This anniversary marks an incredible milestone for the work DHS does to ensure families across the state have the opportunity to access the healthy, nutritious food they need and the resources they deserve." She highlighted that since its inception in 1974, WIC has been a steadfast support system for families throughout Wisconsin.

The first WIC clinic in America opened in Pineville, Kentucky, in January 1974. Later that year, Wisconsin launched its pilot program with partners such as the Great Lakes Inter Tribal Council (GLITC), Green Bay Area Free Clinic, and Menominee Tribe. Initially serving 1,300 participants by its first year’s end, WIC expanded rapidly. By 1980 it reached over 55 locations including Milwaukee and Madison. The majority of today's structure was established by 1990.

Currently, Wisconsin operates 61 WIC agencies statewide assisting more than 90,000 people monthly. Annually these agencies support over 130,000 individuals including nearly four out of ten newborns in Wisconsin and more than a quarter of children under five years old.

Dr. Jasmine Zapata from DHS emphasized WIC's importance: "With nearly one in four households in Wisconsin unable to afford basic needs," she said, "the WIC program plays a critical role in supporting their well-being." Studies indicate that WIC has successfully tackled significant health challenges like reducing fetal deaths and infant mortality while increasing immunization rates among others.

Through nutrition education initiatives alongside breastfeeding support services plus supplemental foods provided during crucial life stages—before/after pregnancy or infancy/early childhood—the program aims at building essential health foundations. Additionally during summer months Farmers' Market Nutrition Program (FMNP) extends benefits allowing purchases fresh local produce from various farm stands/markets across state further aiding participants' nutritional needs.

For additional information about finding nearby local agencies visit DHS website.