The Sconi

MADISON – Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group have launched their annual contest to determine the 'Coolest Thing Made in Wisconsin.' The competition aims to highlight Wisconsin's manufacturing industry, which contributes over $71 billion in economic output to the state. This year's contest features a new logo and rebranded website, reflecting the modernization of the industry. The ninth annual event will conclude with a Wisconsin-made product being crowned as the Coolest Thing Made in Wisconsin.

"Wisconsin is home to nearly 500,000 men and women who are employed by our thousands of manufacturers," said WMC President & CEO Kurt R. Bauer. "This contest highlights not only the cool products made in our state but also the entrepreneurship and work behind each product. Our manufacturers are the best in the country, and we have a great opportunity to underscore their contributions to our economy, the high-paying careers they create, and the innovative, necessary products they make."

Any product manufactured in Wisconsin qualifies for the contest, with nominations accepted starting on Aug. 19 at www.madeinwis.com.

Since its inception in 2016, WMC and Johnson Financial Group have partnered on this contest, with over one million votes cast by Wisconsinites. More than a thousand products from various industries have been nominated over the years. Winning products have included beverage dispensers, firetrucks, cranes, motorcycles, military vehicles, robotic carts, rifles, and even kringle.

"Each year, we are reminded of the creativity and spirit of Wisconsin’s workforce," said Johnson Financial Group CEO Jim Popp. "The contest showcases the diverse and innovative products made in Wisconsin and also highlights the significant impact our manufacturers have on the global stage."

Following the nomination period from Aug. 19 through Sept. 6, a popular vote will determine the Top 16 products that will enter a bracket-style tournament called Manufacturing Madness. Products will compete head-to-head in match-ups with those receiving the highest votes advancing to subsequent rounds. Manufacturers, consumers, employees and other Wisconsinites are encouraged to vote once per day per device throughout each round.

This year’s Coolest Thing Made in Wisconsin will be announced at WMC’s Business Day event in Madison on Oct. 17.

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