The Sconi

The Wisconsin Department of Health Services (DHS) has launched the "Saying, Not Saying" campaign aimed at reducing the stigma surrounding mental health. The initiative seeks to highlight the often unspoken realities behind the common question, "How are you?" and encourage a more open dialogue about mental health concerns.

"For far too long, many people have found it difficult to talk about mental health," said DHS Secretary-designee Kirsten Johnson. "Yet, caring for our mental health is as important as caring for our physical health. Since you can't see inside someone's mind, it's harder to understand and difficult to discuss like you might talk about a physical illness or injury. It's time to help people understand the importance of mental health and that it is okay to talk about it and seek help when needed."

The campaign identifies signs of mental health issues such as body aches, inability to concentrate, difficulty getting out of bed, loss of appetite, losing interest in hobbies, and trouble sleeping. It aims to foster an environment where individuals feel safe being honest about their feelings.

Running through August, the campaign's advertisements are being disseminated via broadcast and streaming radio, social media platforms, websites, and print media. These ads direct viewers to findsupportwi.org for resources on supporting positive mental health. The website offers advice on how individuals can communicate their true feelings when they are not fine and how others can respond appropriately.

Based on focus groups and surveys conducted among Wisconsinites, the campaign underscores the necessity of making mental health more visible and reducing judgment towards those experiencing mental health concerns.

For immediate support with mental health or substance use issues, individuals can contact the 988 Suicide & Crisis Lifeline for free confidential assistance from trained counselors available 24/7 by calling or texting 988 or visiting 988lifeline.org.

Governor Tony Evers has declared May as Mental Health Awareness Month in Wisconsin to raise awareness about mental health issues and reduce associated stigmas.

Members of the media can direct inquiries to DHSMedia@dhs.wisconsin.gov.

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