Randy Romanski, Secretary | Wisconsin Department of Agriculture, Trade and Consumer Protection
Randy Romanski, Secretary | Wisconsin Department of Agriculture, Trade and Consumer Protection
The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) has issued a public health alert concerning Cured and Smoked Teriyaki Beef produced by Holmen Locker & Meat Market in Holmen. The alert comes after it was discovered that the product is misbranded and contains undeclared allergens.
According to DATCP, the product includes soy and wheat, both recognized as common food allergens. These ingredients were not listed on the label. The affected product was available for purchase at Holmen Locker & Meat Market on or before August 1, 2025.
DATCP officials are warning consumers who have allergies to soy or wheat not to consume this product. “DATCP is issuing this public health alert to ensure consumers with an allergy to soy and/or wheat are aware that this product should not be consumed,” stated the department in its announcement.
There have been no reported illnesses linked to the consumption of this product so far. Health authorities advise anyone experiencing signs or symptoms of a foodborne illness or allergic reaction after consuming the beef to seek medical attention promptly.
Consumers who still possess any of the affected Cured and Smoked Teriyaki Beef are advised to discard it. For additional information about this public health alert, consumers and members of the media can contact Lauri Stettler at Holmen Locker & Meat Market by calling (608) 526-3112.
The presence of undeclared allergens such as soy and wheat poses a risk for individuals with food allergies, making accurate labeling critical for consumer safety. Regulatory agencies like DATCP routinely monitor food products sold within Wisconsin for compliance with state labeling laws designed to protect public health.
Food allergen labeling is required by law in order to help prevent accidental exposure among people with allergies. When misbranding occurs—especially involving common allergens—regulatory bodies issue alerts such as this one to inform the public and reduce potential harm.
This latest alert from DATCP underscores ongoing efforts by state agencies to enforce food safety standards across local markets. While no adverse reactions have been documented related to this incident, DATCP’s proactive notification aims to prevent possible allergic responses among vulnerable consumers.