The Sconi

Amber Bristow of Warrens, Jon Duckart of Wisconsin Rapids, and Rochelle Hoffman of Tomah have started three-year terms as members of the Wisconsin Cranberry Board. Their terms began on September 1, 2025, following certification of the election results by the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP).

The board consists of seven producers from different regions in Wisconsin. Its main responsibilities include managing around $547,000 in assessment fees collected from cranberry growers across the state. These funds are allocated to support research efforts, educational initiatives, and promotional activities that benefit the cranberry industry in Wisconsin.

According to DATCP, "The Wisconsin Cranberry Board is composed of seven producers across the state. The board oversees the collection and use of approximately $547,000 in assessment fees paid by Wisconsin cranberry growers. This funding is used to support the cranberry industry through research, education, and the promotion of Wisconsin-grown cranberries."

DATCP is responsible for administering elections for various commodity marketing boards throughout Wisconsin. More information about these boards can be found on their official website.

Bristow, Duckart, and Hoffman join other board members who represent growers’ interests statewide. The board’s work includes reviewing proposals for research projects aimed at improving crop yields or addressing challenges faced by growers. It also supports educational programs that inform both producers and consumers about best practices and market trends related to cranberries.

Cranberries are a significant agricultural product for Wisconsin. The state has consistently ranked as a leading producer nationwide over recent years.

Elections like this one ensure representation among those who contribute directly to cranberry production in the region. Growers participate by voting for candidates they believe will best serve their interests on matters such as how assessment funds are distributed or which promotional campaigns receive support.

Board members typically collaborate with university researchers and extension specialists to identify priorities for scientific studies funded through assessments collected from growers. Education initiatives may involve outreach events or materials designed to help farmers adopt new techniques or technologies.

Promotion remains another key area where assessment funds are directed. Campaigns often focus on raising awareness about health benefits associated with cranberries or highlighting their economic importance within local communities.

For more details regarding DATCP-administered commodity marketing boards in Wisconsin, interested parties can visit their official website.