The Sconi

The Wisconsin Department of Health Services (DHS) is expanding its statewide public awareness campaign on stroke prevention, treatment, and recovery. This initiative aims to educate residents on reducing stroke risk, recognizing stroke symptoms, and responding swiftly during a stroke incident.

Data indicates that stroke is the fifth leading cause of death in the United States. In Wisconsin alone, approximately 11,000 people suffer from strokes annually, with 2,700 fatalities. "Stroke impacts people across the state," stated DHS State Health Officer Paula Tran. "Through this campaign, we are working to get information out in communities across the state, with a focus on reaching people who are most at risk and who can take steps now to protect their health."

A stroke occurs when blood flow to the brain is obstructed or diminished, depriving it of essential oxygen and nutrients. This leads to brain damage within minutes. Jasmine Zapata, Chief Medical Officer for the DHS Bureau of Community Health Promotion in the Division of Public Health emphasized that "strokes are largely preventable." She added, "While it's important to know how to spot a stroke when it's happening, we also want to share what people can do to reduce the chances of having one."

The campaign features two characters: BE FAST Bella and Risk Factor Rick. BE FAST Bella ads will continue educating Wisconsinites about recognizing stroke signs such as changes in Balance, Eyesight issues, Face drooping, Arm weakness, Speech difficulties, and severe headaches. New character Risk Factor Rick will provide information on reducing stroke risks through lifestyle changes like increased exercise, blood pressure monitoring, quitting tobacco use, limiting alcohol intake, and consuming more fresh fruits and vegetables.

Ads also stress the importance of calling 911 immediately if someone is suspected of having a stroke.

This campaign forms part of Wisconsin's broader public health strategy aimed at reducing strokes and other chronic diseases by addressing major risk factors influenced by living and working environments. Paula Tran noted that "our own health really starts in our homes, schools, and communities." She further explained that collaboration with public health partners across Wisconsin seeks to support community efforts in making healthy choices accessible—such as increasing access to nutritious foods and ensuring safe outdoor activities.

For more information on preventing and responding to strokes, visit the Wisconsin Coverdell Stroke Program: BE FAST.

Questions from media representatives can be directed to DHSMedia@dhs.wisconsin.gov.

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